BURDEN
Text + images
This way I could light the ark from inside, which would definitely add up to both the depth and the realism of the scene, especially after post. Having this as a base layer of thought, we could proceed with the photoshoot, in which I emulated the logic of the lighting we started with and since we were opting for a very stark, contrasting look, which is one of my favorites, I really took my time to build the set in a way that’s both strong and logical.
As per usual, when something this complex was to be made, but everyone on the set is willing to participate, things turn out well and the process is light-going and entertaining
The campaign saw nationwide communication through outdoor and digital channels.
Starring: Yoanna Temelkova, Vladimir Mihaylov, Alex Ivanov and Hristo Shopov
Creative direction by Guti Gagamova
Make-up by Marina Mladenova
Photography, CGI and post-production by Ivaylo Petrov